DENZA goes global with 'Technology Drives Elegance'

8 april 2026

Launch event at the Palais Garnier in Paris showcases 'Technology Drives Elegance' and shows how innovation enhances people's lives
Premium brand's first two models for customers outside of China confirmed: the Z9GT shooting brake and the D9 DM-i MPV
FLASH Charging across the range, offering up to 1500kW of power and delivering 'Ready in 5, Full in 9, Cold Add 3'
DENZA to be available in more than 30 European countries by end of 2026, with more than 150 retail stores

DENZA, the premium technology-oriented automotive brand of the BYD Group, has been officially launched as a worldwide brand with a spectacular event in Paris and confirmed its first global models: the Z9GT and D9 DM-i.

In a fusion of architectural heritage and cutting-edge engineering, DENZA has officially announced its arrival in overseas markets beyond China. A landmark event, held under the gilded ceilings of the historic Palais Garnier in Paris, served as the stage for the brand’s global premiere, introducing a new era of sophisticated electric mobility to the continent’s most discerning drivers.

DENZA General Release EN

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DENZA Z9GT arrives in Europe to inspire through technology

New premium brand, DENZA, arrives in Europe with its first model – Z9GT, offering style, performance and leading-edge technology
State-of-the-art e³ platform brings 600km of EV range, stunning performance and unrivalled agility in striking shooting brake
European debut of FLASH Charging and 2nd Generation Blade Battery, delivering 10%-97% recharges in just nine minutes, and 20%-97% in only 12 minutes – even in -30°C
Choice of electric or plug-in hybrid powertrains: flagship EV joined by Super Hybrid DM version that can travel up to 805km on a full charge and a full tank
Class-leading audio system powered by Devialet and Dolby Atmos® turns every journey into an opera-house experience

DENZA, the premium technology-oriented automotive brand of the BYD Group, is proud to present the flagship for its introduction to the European market: the Z9GT.

Blending a sophisticated, flowing shooting-brake body style with state-of-the-art technology, the Z9GT represents a unique proposition for premium buyers searching for a supremely comfortable car underpinned by innovation. And its availability as both a pure EV and Super Hybrid DM (Dual Mode) model allows customers to choose between significant zero-emissions range and ultimate long-distance flexibility, without compromising on performance. Regardless of powertrain, the Z9GT comes with BYD Group's revolutionary FLASH Charging, and the technology has up to 1,500kW of power that can deliver the charging promise of 'Ready in 5, Full in 9, Cold Add 3'.

Stella Li, BYD Executive Vice President, commented: “The Z9GT represents the true spirit of DENZA — where advanced technology, beautiful design and emotional driving come together. That makes it the perfect model to lead the brand as we extend its reach beyond China, starting with Europe. Delivering the promise of 'Ready in 5, Full in 9, Cold Add 3' will make the Z9GT the car that breaks down the final barriers of electrification for premium customers. And offering the choice of EV and DM models reflects our vision for DENZA: technology that inspires, performance that excites and elegance that defines the future of premium mobility."