Dirk Steyvers appointed new PR & Events Manager for BYD Belux at Inchcape

Experienced communicator with a passion for innovation strengthens BYD's growth strategy in Belgium and Luxembourg

15/12/2025

Zaventem, 15 December 2025 – BYD Belux is proud to announce the appointment of Dirk Steyvers as its new PR & Events Manager. With his extensive track record in communications and a deep passion for innovative automotive technology, Dirk will support the further expansion of the brand in Belgium and Luxembourg.

‘The transition to electric mobility is no longer a story of the future – it is already in full swing,’ says the new PR. ‘Being able to use my experience for a pioneer like BYD, which has been at the forefront of battery technology and electric vehicle development for years, feels both challenging and inspiring. I look forward to further growing the brand and introducing the general public to BYD's wide and progressive range.’

In his new role, Dirk Steyvers will be responsible for press relations and the organisation of events in Belgium and Luxembourg. He reports to Head of Marketing Laura Valat. ‘We are in an important phase of our expansion,’ says Laura Valat. ‘The electrification of the vehicle fleet is accelerating, our network is expanding and the brand offering is constantly growing. In this context, clear and professional communication is essential. Dirk brings experience and strategic maturity, making him the right ambassador for our mission: to use technological innovation to make life better, healthier and more sustainable.’